Founded by longtime friends and design-obsessed creatives, Alex and Cas bring a detail-driven, confidence-building, and exploratory approach to styling. With backgrounds in interior architecture and digital production, they left their industries to pursue fashion as an art form—an evolution sparked when Alex built a dedicated fashion community on social media. She became known for her androgynous aesthetic, balancing masculine and feminine elements while giving basics a unique, elevated twist. Cas, with a background in art direction and creative agency leadership, ensures everything they produce is high-quality and visually compelling, reflecting the refined standards of their clientele.

Grateful for a community that has grown beyond clients into friendships, they are on a mission to bring personal style to the forefront of tech—ensuring that the industry's innovators look as forward-thinking as the ideas they bring to life.